Concept for Life Medium Light

Concept for Life Medium Light is a tailored, premium dry dog food designed specifically for overweight, adult medium‑breed dogs aged 12 months and over. With its balanced, reduced‑calorie formula, this kibble helps your canine companion achieve and maintain an ideal body weight while providing all the essential nutrients for long, healthy living.

• Effective Weight Control:
  The carefully adjusted fat content and highly digestible proteins, combined with L‑carnitine, help reduce calorie intake by approximately 15% compared to Concept for Life Medium Adult when fed exclusively.
• Long‑Lasting Satiety:
  Enhanced dietary fibre from psyllium and lignocellulose keeps dogs feeling fuller longer, naturally lowering overall food consumption.
• Muscle Maintenance:
  A 26% protein level, paired with an enriched vitamin blend, supports muscle tone and strength.
• Joint & Cartilage Protection:
  Glucosamine, chondroitin sulphate, and vitamin C work together to promote healthy cartilage and joint mobility.
• Balanced Nutrient Mix:
  A comprehensive blend of proteins, fatty acids, fibre, vitamins, and minerals ensures complete nutrition for a long, active life.
• Healthy Skin & Shiny Coat:
  Vitamin‑B complex, copper, organically‑bound zinc, and high‑quality omega‑3 & omega‑6 fatty acids enhance coat shine and skin health.
• Dental Health:
  The Stay‑Clean™ complex with soluble vitamin C reduces plaque and tartar, while plant fibres provide gentle mechanical cleaning.
• High Acceptance Rate:
  This balanced formula is highly palatable even to picky eaters.
• Veterinarian‑Developed Formula
• Rich in Meat
• Rice as Easily Digestible Carbohydrate – Wheat & Soya Free

The foundation of a long, healthy life for your dog is species‑appropriate, balanced nutrition. Adult dogs often gain weight due to reduced activity or unsuitable diets, increasing the risk of serious health issues. By addressing early signs of weight gain with exercise and a low‑fat, low‑calorie diet, you can keep your medium‑breed adult dog in optimal shape.

Concept for Life Medium Light delivers precisely that: a balanced diet engineered to meet the unique needs of overweight dogs and those prone to weight gain. Its formula is crafted to support all‑round health, from muscle maintenance to joint resilience.

Beyond exercise, this kibble’s reduced energy content prolongs satiety through added psyllium and lignocellulose fibres. High protein levels help preserve lean muscle mass, while a 15% calorie reduction (vs. Medium Adult) keeps weight in check. The proprietary FORMULA X further promotes lifelong wellness.

The premium meat base, combined with functional ingredients, creates an easy‑to‑digest, highly accepted kibble. The vitamin‑B complex, copper, zinc, and omega fatty acids work synergistically to maintain a glossy coat and supple skin, while the Stay‑Clean™ complex combats plaque and tartar buildup.

Concept for Life is a scientifically grounded nutritional approach that adapts to your dog’s life stage. Medium Light provides a complete, balanced diet for medium‑breed adults.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Light comes in 1.5 kg, 6 kg (4 × 1.5 kg), and 12 kg packs, ideal for dogs weighing 11‑25 kg.

Concept for Life Medium Light is a complete dry food for adult dogs.

Ingredients:
Poultry protein (27.5%, partly dried and hydrolysed), rice hydrolysed), rice, maize, fresh chicken meat (12%), lignocellulose (5.5%), dried beet pulp (3.5%), poultry fat, linseed (2.0%), sodium chloride, brewer's yeast (dried), potassium chloride, yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), monocalcium phosphate, salmon oil (0.1%), chicory inulin (0.1%), psyllium husks (0.1%, dried), sunflower oil (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%).

Energy per kg:
ME (FEDIAF, 2019) 14.04 MJ / 3,353 kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D3 1400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6 / pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, L-carnitine 100mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.

Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Weight reduction:

Dog’s weight in kg	Daily amount – reduced activity	Daily amount - normal activity	Daily amount – increased activity
11kg	100g	120g	140g
12kg	110g	125g	150g
14kg	125g	140g	170g
15kg	130g	150g	175g
16kg	135g	155g	185g
18kg	150g	170g	205g
20kg	160g	185g	220g
22kg	175g	200g	235g
24kg	185g	215g	250g
25kg	190g	220g	260g

When the ideal weight is reached:

Dog’s weight in kg	Daily amount – reduced activity	Daily amount - normal activity	Daily amount – increased activity
11kg	170g	200g	235g
12kg	185g	210g	250g
14kg	205g	235g	280g
15kg	215g	250g	295g
16kg	225g	260g	310g
18kg	250g	285g	340g
20kg	270g	310g	365g
22kg	290g	335g	395g
24kg	305g	355g	420g
25kg	315g	365g	435g