{"product_id":"concept-for-life-medium-puppy-junior","title":"Concept for Life Medium Puppy \u0026 Junior","description":"\u003cp\u003e\u003cb\u003eConcept for Life Medium Junior\u003c\/b\u003e is tailored, premium nutrition based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant and lactating dogs.\u003c\/p\u003e\u003cul\u003e\t\u003cli\u003e\n\u003cb\u003eHealthy, steady growth and development:\u003c\/b\u003e\u003cbr\u003e\tThe adapted protein content, combined with a balanced mix of vitamins and minerals, helps to promote steady growth and meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eOptimal development of bones \u0026amp; teeth:\u003c\/b\u003e\u003cbr\u003e\tThe increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eOptimum digestion:\u003c\/b\u003e\u003cbr\u003e\tHigh-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eBoosts natural defences:\u003c\/b\u003e\u003cbr\u003e\tPrebiotics and a special vitamin antioxidant complex made from aronia berries, hops and green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eBalanced nutrient mix:\u003c\/b\u003e\u003cbr\u003e\tProvides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your puppy needs for a long, healthy life.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eShiny fur and healthy skin:\u003c\/b\u003e\u003cbr\u003e\tThe vitamin‑B complex, in combination with copper, organically‑bound zinc, and high-quality omega‑3 and omega‑6 fatty acids, help to promote glossy fur and supple skin.\u003c\/li\u003e\t\u003cli\u003e\n\u003cb\u003eOptimal joint and cartilage development:\u003c\/b\u003e\u003cbr\u003e\tThis dry dog food contains glucosamine and chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen.\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eDeveloped with vets\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eRich in meat\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eMade with rice, an easily digested carbohydrate\u003c\/b\u003e\u003c\/li\u003e\t\u003cli\u003e\u003cb\u003eFree from wheat and soya\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe main growth and development phase for medium-sized breeds predominantly takes place during the first six months of your puppy’s life. In order to grow into a healthy adult dog, you should avoid diets with excessive calcium, as well as feeding your puppy too much or too little at mealtimes. A healthy diet should contain a balanced mix of vital nutrients, as well as an adapted content of essential carbohydrates, proteins, fats, vitamins and minerals, all of which help your puppy to lead a long and healthy life. Pregnant and lactating dogs have similar nutritional needs as puppies, so also benefit from a diet with increased energy, protein, vitamins and minerals.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life Medium Junior\u003c\/b\u003e is a dry dog food formulated to suit the needs of medium breed puppies up to 12 months of age. It provides your puppy with a balanced diet for optimal all‑round care, as well as meeting specific growth requirements.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life Medium Junior\u003c\/b\u003e meets the specific nutritional requirements of puppies and growing dogs. The adapted protein content is easy for your puppy to digest and is combined with a balanced mix of vital nutrients. The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth. The special \u003cb\u003eFORMULA X\u003c\/b\u003e actively supports life‑long health and can help to keep your puppy in good shape. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.\u003c\/p\u003e\u003cp\u003eThis tasty puppy kibble also contains a \u003cb\u003evitamin‑B complex\u003c\/b\u003e which, in combination with copper, organically-bound zinc, as well as high-quality omega‑3 and omega‑6 fatty acids, can help to promote glossy fur and supple skin. This food also supports optimal joint and cartilage development during this important growth phase.\u003c\/p\u003e\u003cp\u003eConcept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Junior provides your medium-sized growing puppy with a balanced nutrition.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcept for Life – tailored nutrition for your pet.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eConcept for Life Medium Junior is a premium, complete dry food for medium-breed puppies and junior dogs, as well as pregnant and lactating dogs, and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.\u003c\/p\u003e\u003cbr\u003eConcept for Life - Medium Junior is a complete feed for growing puppies.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eIngredients:\u003c\/b\u003e\u003cbr\u003e\nPoultry protein (30%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, dried beet pulp (3.5%), linseed (1%), lignocellulose, salmon oil (0.45%), brewer's yeast (dried), egg powder, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan oligosaccharides and beta-glucans), chicory inulin (0.1%), aronia berry pomace (0.1%, dried, rich in polyphenols), potassium chloride, glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each). green tea (0.01% each, dried, rich in flavonoids).\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eEnergy per kg:\u003c\/b\u003e\u003cbr\u003e\nME (FEDIAF, 2020) 16.87 MJ \/ 4,032 kcal.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eAdditives per kg:\u003c\/b\u003e\u003cbr\u003e\n\u003ci\u003eNutritional additives:\u003c\/i\u003e\u003cbr\u003e\nVitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 200mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6\/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium D-pantothenate 35mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3000mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.4mg.\u003cbr\u003e\n\u003cem\u003eTechnological additives:\u003c\/em\u003e\u003cbr\u003e\nAntioxidant.\u003cbr\u003e\u003cb\u003eFeeding Recommendation:\u003c\/b\u003e\u003cbr\u003e\nThe food quantities given are recommendations and should be adjusted according to your dog’s individual needs. Growing puppies as well as pregnant or lactating dogs can be fed ad libitum (food available at all times). The kibble should be served dry. Please make sure your dog always has fresh water available.\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px; margin-bottom: 20px;\" border=\"1\" width=\"80%\"\u003e\n\t\u003ccolgroup\u003e\n\t\t\u003ccol width=\"16,66%\"\u003e\n\t\t\u003ccol width=\"16,66%\"\u003e\n\t\t\u003ccol width=\"16,66%\"\u003e\n\t\t\u003ccol width=\"16,66%\"\u003e\n\t\t\u003ccol width=\"16,66%\"\u003e\n\t\t\u003ccol width=\"16,66%\"\u003e\n\t\u003c\/colgroup\u003e\n\t\u003ctbody\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003ePuppy’s age in months\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTarget adult weight – 11kg\u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTarget adult weight – 14kg \u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTarget adult weight – 18kg \u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTarget adult weight – 22kg \u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e\u003cb\u003eTarget adult weight – 25kg \u003c\/b\u003e\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e2\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e125g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e140g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e175g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e205g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e225g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e3\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e165g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e190g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e230g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e270g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e300g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e4\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e180g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e210g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e250g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e295g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; 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border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e6\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e185g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e205g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e260g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e310g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e350g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e8\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e180g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e205g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e260g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e310g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e350g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e10\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e175g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e200g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e250g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e300g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e340g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\t\u003ctr\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e12\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e155g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e180g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e230g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e270g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\t\u003ctd style=\"padding: 8px; border: 1px solid #dee2e6;\" align=\"center\"\u003e\u003csmall\u003e300g\u003c\/small\u003e\u003c\/td\u003e\n\t\t\u003c\/tr\u003e\n\t\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e \u003c\/p\u003e","brand":"Concept for Life","offers":[{"title":"1.5kg","offer_id":44569714851874,"sku":"zp-561338.6","price":12.98,"currency_code":"GBP","in_stock":true},{"title":"6kg","offer_id":44569714884642,"sku":"zp-561338.10","price":35.23,"currency_code":"GBP","in_stock":true},{"title":"12kg","offer_id":44569714917410,"sku":"zp-561338.7","price":69.73,"currency_code":"GBP","in_stock":true},{"title":"Economy Pack: 2 x 12kg","offer_id":44569714950178,"sku":"zp-561338.8","price":116.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0842\/6940\/0098\/files\/concept_for_life_medium_puppy_junior_harmonious_growth_bones_and_teeth_3.jpg?v=1763997905","url":"https:\/\/petszo.co.uk\/products\/concept-for-life-medium-puppy-junior","provider":"Petszo","version":"1.0","type":"link"}